REA Asia
A large-scale property search platform designed to simplify discovery and comparison across complex listing datasets in Southeast Asia.
Project overview
The product needed to support different regional markets while keeping the user experience consistent. It also required a flexible front-end system that could scale with growing product needs, changing content structures, and a larger engineering team.
Challenges
I was part of a four-person team developing a React-based proof of concept, where I took on the role of a UI engineer responsible for the UI/UX in the absence of a dedicated designer. Leveraging my design background, I created a reusable component system that ensured consistency and scalability across multiple regional brands in Malaysia, Singapore, Indonesia, and Hong Kong.
Results
The platform scaled across multiple regions and grew into a product used by millions. The team expanded from 4 people to over 40, supporting the growth of one of the leading property platforms in Southeast Asia.
