Privacy and analytics

Google Analytics 4 records the pages you view, your approximate location from your IP, your device and browser, how you got here, and a few specific actions: opening a project, clicking my email or LinkedIn, and sending the contact form. It sets one first-party cookie (_ga) so a second visit is not counted as a second person.

Google Signals and ad personalisation are both switched off, so none of this feeds advertising, and GA4 does not store your IP address. If you send me a message, the name, email, and text go to my inbox through Resend. That never enters analytics, and it never goes to anyone else.

Analytics data expires after 14 months. Messages stay in my inbox until I clear them.

Any tracker blocker, or Google’s own opt-out add-on, stops this site reporting. Nothing here breaks if you block it.

Anything else, ask me directly: hello@ahlew.com