Company
Milieu Insight
Country
Singapore, Malaysia, Thailand
Timeline
2021
Role
Lead UI/UX · Design System · User Flow
Focus
End to end research tools, data insights, scalable platform, AI enhanced workflows
Impact
Used by regional teams to support research and decision making across multiple markets

Milieu Insight

A data-driven platform designed to help non-technical users manage complex survey workflows, including distribution, quota logic, and reporting.

Milieu Analyse - Crossing Dataset
Milieu Analyse - Crossing Dataset

Project overview

I worked on the full product ecosystem, covering survey scripting, data collection, analysis, and reporting. The goal was to create a connected experience that helps teams move from research setup to actionable insights in one place. I also introduced a scalable design system to improve consistency, speed up implementation, and support product growth across features.

Challenges

The platform needed to support a wide range of research workflows while staying simple and scalable, with increasing complexity across tools creating risks of inconsistency. A key focus was aligning these into a unified experience, supported by a design system that standardised components and behaviours, reducing inconsistencies and enabling engineers to accelerate development with greater confidence and efficiency.

Results

The platform evolved into a flexible system used by global companies to understand their markets and act on data. A stronger design foundation helped teams roll out new features more consistently and efficiently. AI-enhanced workflows were introduced to speed up insight generation, while the overall product experience became more scalable and easier to maintain.